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Content Writer & Digital Marketing Executive

Competitive Salary

Kolenchery, Ernakulam, Kerala | Full-Time

Description

We are looking for a creative and result-oriented Content Writer & Digital Marketing Executive to develop engaging content and execute digital marketing strategies that strengthen our brand presence and drive online sales. The ideal candidate should have excellent writing skills, a strong understanding of SEO and digital marketing, and the ability to create compelling content for websites, blogs, social media, email campaigns, and e-commerce platforms. Candidates with experience in the healthcare, dental, medical device, or e-commerce industry will be preferred.

Key Responsibilities

Website Content

  • Create and update website content.
  • Write product descriptions.
  • Publish blogs and articles.
  • Create landing page content.
  • Maintain website content quality.

SEO

  • Keyword research.
  • On-page SEO.
  • Meta titles and descriptions.
  • Image ALT tags.
  • SEO content optimization.

Social Media

  • Content planning.
  • Caption writing.
  • Social media scheduling.
  • Community engagement.
  • Campaign planning.

Digital Marketing

  • Google Ads.
  • Facebook Ads.
  • Instagram Ads.
  • LinkedIn marketing.
  • Campaign optimization.

Email Marketing

  • Newsletters.
  • Promotional emails.
  • Product launch campaigns.

Analytics

  • Website analytics.
  • Social media analytics.
  • Campaign performance reporting.

Marketing Coordination

  • Coordinate with Creative Designer.
  • Coordinate with Sales team.
  • Plan marketing campaigns.

Preferred Qualifications

  • Bachelor's degree in Marketing, English, Journalism, Mass Communication, Digital Marketing, or a related field.
  • 1–3 years of experience in content writing and digital marketing.
  • Excellent English writing and communication skills.
  • Knowledge of SEO, Google Ads, Meta Ads, email marketing, and Google Analytics.
  • Familiarity with WordPress, Canva, or similar digital marketing tools is an added advantage.
  • Candidates with a background or experience in Dentistry (BDS/MDS), Dental Technology, Life Sciences, Pharmacy, Healthcare, or Medical Devices will be preferred for technical content creation.
Interested candidates may send their updated CV to hr@pentaorthodontics.com or 9037631163

Content Writer & Digital Marketing Executive.